Why Marketing?

Clarity of mind means clarity of passion, too; this is why a great and clear mind loves ardently and sees distinctly what it loves. Blaise Pascal (1623 - 1662)
Love is the triumph of imagination over intelligence. H. L. Mencken (1880 - 1956)
You may wonder why we open this article with a definition of love. Words [...]

Marketing Connects Change to Success

“Whosoever desires constant success must change his conduct with the times.” Niccolo Machiavelli 1532
Changing your conduct with the times and looking at your organisations from another perspective, requires a marketiing approach, that is, to know how others see you and to understand what benefits you offer.

Aged Care has the opportunity to use marketing to change [...]

Marketing - Both a Science and an Art

It pays to be obvious, especially if you have a reputation for subtlety.
-Isaac Asimov (Novelist and Biochemist)
This is another example of how marketing principles can be applied to an industry or extrapolated to another - of course in the right hands and that is where Niche Solutions can help. This article address the issues of [...]