Why Marketing?

Clarity of mind means clarity of passion, too; this is why a great and clear mind loves ardently and sees distinctly what it loves. Blaise Pascal (1623 - 1662)
Love is the triumph of imagination over intelligence. H. L. Mencken (1880 - 1956)
You may wonder why we open this article with a definition of love. Words [...]

Marketing Connects Change to Success

“Whosoever desires constant success must change his conduct with the times.” Niccolo Machiavelli 1532
Changing your conduct with the times and looking at your organisations from another perspective, requires a marketiing approach, that is, to know how others see you and to understand what benefits you offer.

Aged Care has the opportunity to use marketing to change [...]

Marketing - Both a Science and an Art

It pays to be obvious, especially if you have a reputation for subtlety.
-Isaac Asimov (Novelist and Biochemist)
This is another example of how marketing principles can be applied to an industry or extrapolated to another - of course in the right hands and that is where Niche Solutions can help. This article address the issues of [...]

From Basement to Boardroom - Managing Sustainability

Garnaut Empowers the People But Will Government Seize the Moment?
Eco Living Centre’s founder, Alistair Duncan, is pleased to see that the final Garnaut Report has finally put into context how we all need to attend to the information about climate change and its impacts as a start to adapt and mitigate its effects on our [...]

A Brighter Future for the Environment with LEDS

If you watched the opening ceremony at Olympics 08 you say LED lights on show. In a world placing high demand on energy resources, such events initiate innovations in sustainable products. LEDs are now available here that can empower you to contribute to a sustainable future .
LED Lighting Offers a Brighter Future for Green Smart Buildings
The property [...]